Microstock Survey – 2009 Results
Intro and Disclaimer
Sorry for the long delay. At long last, here are the results from the 2009 Microstock Survey. First off, a big thanks to everyone who answered the survey. Hopefully we can all get some information from the the results that are interesting and useful.
First off, let me say that this isn’t a scientific survey. I am not a scientist, statistician nor mathemagician. This survey only gives a general idea of the current state of the microstock industry. That said, I think it does give a very good general idea of where we are at. This year we had 413 people respond to the survey giving a pretty good sample size. The majority of respondents came from Microstockgroup forum but the survey was also announced on and received a number of respondents from twitter, numerous microstock blogs, the iStock forum, DPChallenge forum and a number of other spots.
In the first table below I have compared the number of respondents to the number of photographers on Dreamstime and Shutterstock and the respective portfolio sizes. Unsurprisingly, it is pretty obvious that the active microstockers are the ones who answered the survey. That said, there are still some very long tales in the results; ie. the majority of images and sales belong to a small percentage of artists.
Total Images Online
| Average Images/Photographer
Below you will find the general results from the survey which already include a number of interesting pockets of info. Throughout the next few weeks (and months) however, I will extract more detailed stats which, amongst other things, should will give us a closer look at how the full time microstockers are doing, how the exclusive / non-exclusive strategy is working, how the stats compare to 2008, etc… I will be including some of these in my 5 minutes at the New Media Conferance in Dublin next week and of course continue to post the results on the blog.
If there are results you are specifically interested in seeing, post your questions in the comments?
Survey Respondents: 413
No Answer: 8
Average Age: 41
Median Age: 41
iStock Exclusive: 78
What was your gross microstock income for 2009?
Average Income: $10,654
Median Income: $2,560
How many images did you have online December 31 2009?
Sum of images of all respondents: 440,335
Is microstock your primary source of income?
Do you hope to make Microstock your full time income in the future?
Percentage of total income that comes from Microstock Photography?
Do you Feel Microstock has a positive future?
Which microstock sites do you contribute to?
|Veer Marketplace (9)||104||25.18%|
What types of media do you submit to microstock agencies?
How many months have you been involved in microstock photography?
Are you planning / hoping to go exclusive with iStock within the next 12 months?
Are you considering becoming a non exclusive photographer in the next 12 months?
On which site did you generate the most income last year?
|Veer Marketplace (9)||0||0.00%|
In 2009 which site gave you the highest return per image (RPI)?
[Discuss the results in the forum] or in the comments below.
What statistics are you interested in seeing?